Diaper Company Tells Customers to 'Make More Babies'
Amid a national debate over abortion and women's reproductive health, a diaper company on Wednesday urged customers to "make more babies."
EveryLife, a pro-life diaper company, took to X, formerly Twitter, to announce the launch of its "Make More Babies" campaign, featuring a video aimed at growing the population and denouncing the "worldview underlying the depopulation movement."
Following the U.S. Supreme Court's ruling in Dobbs v. Jackson Women's Health Organization in 2022 overturned Roe v. Wade, leaving individual states to choose their own legal status on abortion, the issue has been continuously debated as concerns on both sides have increased ahead of the 2024 elections.
"We're sounding the alarm and ready to challenge prevailing narratives that devalue life," EveryLife wrote. "Children are our greatest blessing — a gift. They are our future — and the collective hope of humanity relies upon their existence and growth. Make More Babies.
"The depopulation agenda is one of the most dangerous and existential ideologies our world has ever faced. Whether the agenda is advanced through abortion, climate change alarmism, or the 'career advancement above all else' movement, it completely robs society of what makes life most special: a love for humanity."
Newsweek has reached out to the ACLU via email for comment on Wednesday.
Former President Donald Trump, who tightened his grip on the GOP nomination with Monday's convincing win in the Iowa caucuses, has often sidestepped the issue—even as he continued to claim credit for overturning Roe v. Wade after his successful nomination of three conservative justices cemented the court's shift to the right.
Taking note of EveryLife's campaign messaging, Trump's eldest son, Donald Trump Jr., wrote on X: "Make More Babies!!!!!"
In addition to the video, the campaign includes a two-part billboard in New York City's Times Square featuring a September post made by billionaire and X CEO Elon Musk that reads: "Having children is saving the world."
In a statement emailed to Newsweek, EveryLife said the campaign aims to do more than just promote the brand, as it maintains their belief that "every child is a gift."
"There's a profound need for more children in the world, and EveryLife is here to take a bold stance that we disagree with population control ideologies. Our 'Make More Babies' campaign isn't just about promoting our brand—it's a powerful affirmation of our core conviction that every child is a gift, deserving love, protection, and support. No other diaper company will speak out and say the same," EveryLife said.
The diaper and wipes company launched in July 2023 as a direct-to-consumer baby brand, and according to its website, EveryLife partners with anti-abortion groups.
In November, Ohio became the seventh state in which voters decided to protect abortion access. Statewide initiatives in California, Kansas, Kentucky, Michigan, Montana and Vermont have either affirmed abortion access or rejected attempts to undermine the right.
Abortion rights activists are hoping to place similar referendums on the ballot in November 2024, including in crucial swing states such as Arizona, Florida and Nevada.
In October, Georgia's Supreme Court ruled that the ban on abortion at six weeks of pregnancy will remain in place. In response, the American Civil Liberties Union of Georgia told Newsweek that it will continue the fight as the issue will be on the 2024 ballot.
"Today's ruling is not the end of this fight for women's healthcare," said Andrea Young, executive director of ACLU of Georgia. "Be clear, the right to abortion is on the ballot in 2024. Gov. Brian Kemp and the Georgia legislature acted to take away our rights. The Georgia legislature can restore our rights and we must organize to elect a pro-choice legislature."
Update 01/24/24, 6:10 p.m.: This article was updated with comment from EveryLife.
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